Viewing context:Principal Architect

Total Care Websites

TCW (ESS Division)

Built and operated full-service web development and digital marketing agency. Delivered 27+ production web applications across 15+ industries with Stripe, DocuSign, and multi-step booking systems. Created complete marketing organization offering SEO, PPC, social media, email outreach, and video production—managing vendor relationships with Instantly.ai, Fat Joe, and Smartcommons for scalable fulfillment.

27+

Client Projects

15+

Industries

Service Lines

Stripe Integrations

Platform Architecture & Standards

Contribution as Principal Architect

Designed reusable integration patterns for Stripe, DocuSign, and Google Maps
Created monorepo architecture with Turborepo for multi-project efficiency
Established starter templates with T3 Stack, form handling, and CMS integration

Architecture Overview

TCW Platform Architecture - Web Development + Digital Marketing Agency:

═══════════════════════════════════════════════════════════════
WEB DEVELOPMENT STACK (27+ Projects)
═══════════════════════════════════════════════════════════════
┌─────────────────────────────────────────────────────────────┐
│  FRONTEND: Next.js 12-14 | React 17-18 | TypeScript         │
│  Variants: T3 Stack, Vite, Material UI, Tailwind CSS        │
├─────────────────────────────────────────────────────────────┤
│  API LAYER: tRPC | REST | NextAuth | Ghost CMS              │
├─────────────────────────────────────────────────────────────┤
│  DATA: Prisma ORM | Vercel Postgres | Redis | Firestore     │
├─────────────────────────────────────────────────────────────┤
│  INTEGRATIONS: Stripe | DocuSign | Google Maps | SendGrid   │
└─────────────────────────────────────────────────────────────┘

═══════════════════════════════════════════════════════════════
DIGITAL MARKETING SERVICE STACK (6 Service Lines)
═══════════════════════════════════════════════════════════════
┌─────────────────────────────────────────────────────────────┐
│  EMAIL OUTREACH          │  Instantly.ai                    │
│  Lead gen, campaigns     │  500-5,000 leads/mo              │
├─────────────────────────────────────────────────────────────┤
│  SEO & CONTENT           │  Fat Joe (Vendor)                │
│  Blog posts, backlinks   │  6-100+ posts/mo, link building  │
├─────────────────────────────────────────────────────────────┤
│  LOCAL SEO               │  Google Business Profile         │
│  GMB, NAP citations      │  Setup + ongoing optimization    │
├─────────────────────────────────────────────────────────────┤
│  PPC ADVERTISING         │  Google Ads, Facebook Ads        │
│  Campaign management     │  Ad spend + creative development │
├─────────────────────────────────────────────────────────────┤
│  SOCIAL MEDIA            │  Smartcommons (Vendor)           │
│  Content creation        │  2-5 platforms, 8-24 posts/mo    │
├─────────────────────────────────────────────────────────────┤
│  VIDEO & AD CREATIVE     │  Kimp (Vendor)                   │
│  Videos, ads, graphics   │  Unlimited design subscription   │
└─────────────────────────────────────────────────────────────┘

Key Patterns:
• Web: Multi-step booking → Stripe payment → DocuSign signing → PDF generation
• Marketing: Vendor management for scalable fulfillment (Fat Joe, Smartcommons, Kimp)
• Outreach: Instantly.ai for automated cold email with deliverability optimization
• Creative: Kimp unlimited design for video, ads, and graphics

Core Capabilities

Payment Processing

Stripe integration for one-time payments, donations, and recurring subscriptions

Digital Signatures

DocuSign e-signature integration for contracts and service agreements

Multi-Step Forms

Complex booking workflows with state management, validation, and progress tracking

Location Services

Google Maps integration with address autocomplete and distance calculations

PDF Generation

Dynamic PDF creation for contracts, invoices, and documentation

Calendar Scheduling

Date range selection and Full Calendar integration for event management

Content Management

Ghost CMS integration for blog posts, articles, and dynamic content

Data Visualization

Interactive charts with ApexCharts and map visualizations

Admin Portals

Authenticated admin interfaces with role-based access control

E-commerce

Product catalogs, cart functionality, and checkout flows

Donation Systems

Non-profit fundraising with donation processing and campaigns

Email Marketing

SendGrid integration for transactional and marketing emails

Cold Email Outreach

Instantly.ai-powered lead generation with automated campaigns and deliverability optimization

SEO & Content Marketing

Full-service SEO with content creation, backlink acquisition via Fat Joe vendor management

Local SEO

Google Business Profile optimization, NAP citations, and local search visibility

PPC Advertising

Google Ads and Facebook Ads campaign management with conversion tracking

Social Media Management

Multi-platform content creation and scheduling via Smartcommons vendor management

Video & Ad Creative

Video and ad creative production via Kimp vendor management for unlimited design services

Modules & Services

Multi-Step Booking Platform

Advanced booking systems with Stripe payments, DocuSign e-signatures, calendar scheduling, PDF generation, and Google Maps integration. Built for Zenith Dumpsters, KC Bison Ranch, and Advanced Diesel Repair.

Charity Donation Platform

RJP Foundation donation system with Stripe payment processing, Redux state management, Material UI components, and Lottie animations.

Enterprise Priority Metrics

Feature-rich enterprise platform with DocuSign, Google reCAPTCHA Enterprise, PDF generation, Haversine distance calculations, and advanced form handling.

Data-Driven E-commerce

Cheap Georgia Mulch platform with Vercel Postgres database, Redis caching, Redux state management with persistence, and complex inventory management.

Interactive Dashboard Platform

X-Treme Watersports with Full Calendar integration, ApexCharts visualization, Leaflet maps, and advanced UI controls including range sliders and video players.

Admin Portal System

FNS Org Admin Portal with NextUI components, NextAuth authentication, Azure Blob Storage for file uploads, and image editing with react-easy-crop.

T3 Stack Foundation

Total Care Websites flagship platform built on T3 Stack with tRPC for type-safe APIs, Prisma ORM, NextAuth, Ghost CMS integration, and dynamic questionnaires.

API Server Platform

Enstigate API server with Prisma ORM, Zod runtime validation, JWT authentication, and type-safe database layer with seed system.

Vite Modern Frontend

Uproar Partners built on Vite for faster builds, Styled Components, Flowbite React, React Router, and modern animation libraries.

Monorepo Architecture

CityStock Darkroom Turbo monorepo with Turbo build optimization, pnpm workspaces, Firebase deployment, and shared TypeScript configs across multiple applications.

Ghost CMS Integration Layer

Reusable blog and content platform with Ghost Content API integration, sitemap generation, and SEO optimization across 8+ client sites.

Shopify Custom Theme

Wearable Healing Arts Shopify theme with custom sections, snippets, layouts, and localization configuration.

Cold Email Outreach Platform

Built cold email lead generation service using Instantly.ai for automated outreach campaigns. Tiered offerings from 500 to 5,000 leads/month with done-for-you campaign management, copywriting, and deliverability optimization.

SEO Content & Backlink Service

Comprehensive SEO service using Fat Joe for content creation and backlink acquisition. Managed vendor relationship for 6-100+ monthly blog posts, niche edits, and guest posts with tiered packages up to $23,997/month.

Local SEO & GMB Optimization

Local SEO service for Google Business Profile optimization, NAP citation building, and local search visibility. One-time setup packages ($697-$1,197) with ongoing optimization options.

PPC & Paid Advertising

Pay-per-click advertising management for Google Ads, Facebook Ads, and paid social campaigns. Tiered monthly packages ($597-$1,297) with ad spend management, creative development, and conversion tracking.

Social Media Management

Full-service social media management using Smartcommons for scheduling and analytics. Content creation packages ($197-$1,387/month) covering 2-5 platforms with 8-24 posts/month plus engagement management.

Video & Creative Production

Social media video and ad creative production using Kimp for unlimited design services. Managed vendor relationship for video content, ad creatives, and graphic design with tiered client packages.

Tech Stack

Languages

TypeScriptJavaScriptSQL

Frameworks

Next.js 12-14React 17-18T3 StackViteTailwind CSSMaterial UIRedux ToolkittRPC

Infrastructure

VercelFirebaseAzure Blob Storage

Data

PrismaVercel PostgresRedisFirebase Firestore

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TCW Platform Architecture - Web Development + Digital Marketing Agency: ═══════════════════════════════════════════════════════════════ WEB DEVELOPMENT STACK (27+ Projects) ═══════════════════════════════════════════════════════════════ ┌─────────────────────────────────────────────────────────────┐ │ FRONTEND: Next.js 12-14 | React 17-18 | TypeScript │ │ Variants: T3 Stack, Vite, Material UI, Tailwind CSS │ ├─────────────────────────────────────────────────────────────┤ │ API LAYER: tRPC | REST | NextAuth | Ghost CMS │ ├─────────────────────────────────────────────────────────────┤ │ DATA: Prisma ORM | Vercel Postgres | Redis | Firestore │ ├─────────────────────────────────────────────────────────────┤ │ INTEGRATIONS: Stripe | DocuSign | Google Maps | SendGrid │ └─────────────────────────────────────────────────────────────┘ ═══════════════════════════════════════════════════════════════ DIGITAL MARKETING SERVICE STACK (6 Service Lines) ═══════════════════════════════════════════════════════════════ ┌─────────────────────────────────────────────────────────────┐ │ EMAIL OUTREACH │ Instantly.ai │ │ Lead gen, campaigns │ 500-5,000 leads/mo │ ├─────────────────────────────────────────────────────────────┤ │ SEO & CONTENT │ Fat Joe (Vendor) │ │ Blog posts, backlinks │ 6-100+ posts/mo, link building │ ├─────────────────────────────────────────────────────────────┤ │ LOCAL SEO │ Google Business Profile │ │ GMB, NAP citations │ Setup + ongoing optimization │ ├─────────────────────────────────────────────────────────────┤ │ PPC ADVERTISING │ Google Ads, Facebook Ads │ │ Campaign management │ Ad spend + creative development │ ├─────────────────────────────────────────────────────────────┤ │ SOCIAL MEDIA │ Smartcommons (Vendor) │ │ Content creation │ 2-5 platforms, 8-24 posts/mo │ ├─────────────────────────────────────────────────────────────┤ │ VIDEO & AD CREATIVE │ Kimp (Vendor) │ │ Videos, ads, graphics │ Unlimited design subscription │ └─────────────────────────────────────────────────────────────┘ Key Patterns: • Web: Multi-step booking → Stripe payment → DocuSign signing → PDF generation • Marketing: Vendor management for scalable fulfillment (Fat Joe, Smartcommons, Kimp) • Outreach: Instantly.ai for automated cold email with deliverability optimization • Creative: Kimp unlimited design for video, ads, and graphics